Strengthened Brand. Increased Impact.

B2B Brand Strategy Case Study

The challenge

Brand refresh for bridge builders

IntoAction was founded in 2009 on a sharp insight: measurable marketing would become indispensable as the internet and social media reshaped business. For a decade, the agency grew by connecting marketing with technology for international organisations. But after ten years, management faced a familiar challenge: their brand story hadn’t kept pace with their success. What exactly did IntoAction stand for? And how could they get their people telling that story consistently?

Our approach

From listening to leading

We started by listening; to management, employees, and customers. Their perspectives revealed both IntoAction’s real strengths and the gaps between how the brand was experienced internally and externally. These insights formed the basis for our proposals. In collaborative workshops with management, the brand manager, and staff, we shaped the brand story and visual identity together, making sure it would be owned – not just approved – by the whole team.

The result

A brand strong enough to be acquired

We delivered a customer-oriented brand story with clear brand anchors, a new visual identity including image mark and wordmark, an image bank, and comprehensive guidelines for image, language, and style. All brought together in a brand book that was immediately embraced by both team and management. Shortly after the relaunch, IntoAction became a sought-after partner and was acquired by the iO group. A coincidence? We prefer to think not. A strong brand speaks before you do.