Kuros Biosciences

Illustrated medical campaigns

Growing and developing with our client

Kuros Biosciences is a fast-growing provider of biologic solutions for the musculoskeletal system, including spine.

Having been recruited in the company’s start-up phase, Mark Partners created a bold, recognizable and highly distinctive brand identity for Kuros – both visually and verbally. In turn, this has helped the company stand out amongst the 350 or so competing products in its segment.

As Kuros has grown, so too has its brand, with Mark Partners continuing to develop new ideas, concepts and executions – while maintaining brand consistency and coherence. In particular, the frequent use of illustrations instead of photos has given the brand a unique look with real stopping power, while also delivering flexibility across all types of communications.
 

Together with the Kuros team, Mark Partners has now developed multiple, comprehensive, integrated campaigns for both the company and its individual products. We provide design and content for all media, from the website to packaging; and from presentation kits to social media posts. This is all based on a clear and extensive set of brand guidelines.

What we do

• visual identity development • design of communication style • image concept • copy and content • design of various communication tools (digital and hard copy) • campaigns (on- and offline) • exhibition booths • illustrations