Author: Joost Mogendorff

The challenge Filling a covid-shaped hole Like many international B2B companies, the Triott Group has always relied heavily on trade shows, events and exhibitions to get together with customers, prospects, partners and suppliers. Personal relationships are an essential part of doing business in the global feed industry – but 2020 saw Triott’s sales & marketing…

The challenge Creating one brand for a complex organization UWV, the Dutch public employment service is a very complex organization with a broad and diverse range of legal duties – not least guiding the unemployed into work. The challenge for UWV was that its image was understandably muddled and strongly determined by the individual parts…

The challenge How to implement in a non-hierarchical organization? UWV, the Dutch public employment service, is a large matrix organization with a fairly flat structure. Divisions and districts often have their own approach. Yet UWV wants all units to be recognizable to everyone as one UWV. To achieve that without top-down orders (which are highly…

The challenge Consolidating an uneven experience UWV is the Dutch public employment service organization that runs social security and employment on behalf of the Dutch government. With more than 18,000 employees, it’s one of the largest employers in the Netherlands. Having emerged in the early 2000s from the merger of several organizations, UVW had multiple…