How to create brand synergy?
Ottevanger is one of the world’s leading milling engineering companies in the animal feed segment. This fast-growing family-run business has spent several years on the acquisition trail, buying complementary companies and extending its production technology expertise into food and other emerging business areas – across all corners of the world. The company needed to group and consolidate its eight separate companies under a single, powerful brand with global appeal – complemented by a multimedia launch campaign to create buzz and drive sales.
Add the Triott Group-brand
Mark Partners consulted extensively to help position the new brand as the Triott Group, while repositioning key products in a way that truly resonated with the global feed and food marketplace. From here, we devised and delivered an extensive launch campaign that included a new web site, promotional movies, advertising and collateral, public relations and event booth design. The common creative theme was based on a simple premise: outstanding craftsmanship is the same in any language.
Successful launch in Cologne
The launch of Triott Group was greeted with major industry and media fanfare – and the company is now well-placed to continue its goal of driving growth, especially in emerging international markets. All this has been bolstered by several repositioned products that are generating significant sales
Erik Ottevanger, co-owner Triott Group
What we delivered
- Copywriting & content
- Public Relations